Bvlgari Jewelry Guide: B.zero1, Serpenti and Buying Pre-Owned

Bvlgari was founded in Rome in 1884 and is known for bold, sculptural jewelry with a strong Roman character. The name is written with a "V" in the classical Latin style, which you will see engraved on every piece. Pre-owned Bvlgari lets you own these icons for considerably less than the boutique price.

The icons

• B.zero1: launched in 1999 and inspired by the Colosseum in Rome. The spiral band engraved with the Bvlgari logo is instantly recognisable and comes in one to five "bands", in yellow, pink and white gold and sometimes with ceramic or diamonds.
• Serpenti: the snake motif has been part of Bvlgari since the 1940s and appears on bracelets, watches, necklaces and rings.
• Diva's Dream: fan-shaped designs inspired by Roman mosaics.
• Bvlgari Bvlgari: the double logo engraving, originally from the brand's famous watches, also used on rings and pendants.

Reading the markings

Genuine pieces carry the BVLGARI engraving, a metal stamp such as 750 (18-carat gold) and often a reference or serial number. Rings usually show the size as well. Read our jewelry guide for more on hallmarks and how Asian ring sizes compare to European sizes.

What to check

• Ring size: B.zero1 rings cannot always be resized easily because of their spiral construction, so choose your size carefully.
• Surface scratches: normal on worn gold and usually easy to polish.
• Ceramic elements: check for chips or cracks.

Choosing your B.zero1

The B.zero1 ring is named after the number of "bands" between the two engraved edges:

• One band: the slimmest version, subtle and perfect for stacking.
• Two or three bands: the most popular widths, recognisable but easy to wear every day.
• Four or five bands: wide and bold, a real statement piece.

Wider rings feel tighter on the finger, so some people choose a slightly larger size for a four- or five-band ring. Always check the size on the product page and read how Asian sizes compare in our jewelry guide.

Bvlgari watches

Bvlgari is also known for its watches. The Bvlgari Bvlgari has the brand name engraved twice on the bezel, a design inspired by ancient Roman coins. The Serpenti watches wrap around the wrist like a snake, and the Diagono is a sporty classic. Many Bvlgari watches are quartz, which makes them accurate and easy to maintain. Read our watch buying guide before you buy.

Caring for Bvlgari jewelry

• Clean gold with lukewarm water, a drop of mild soap and a soft brush, then dry with a soft cloth.
• Ceramic elements are hard but can chip if dropped on a hard floor. Take rings off for sport and housework.
• Store pieces separately to prevent scratches, ideally in the original box or a soft pouch.
• Have a jeweller polish your gold piece if you want it to look new again.

Frequently asked questions

Why is Bvlgari written with a V?
The name comes from the founder's family name and is written in the classical Latin alphabet, in which the V is used for the U. It refers to the house's Roman roots.

Is a B.zero1 a good everyday ring?
Yes. It is made of solid gold and designed to be worn often. Light scratches on the surface are normal and give the ring character.

Shop pre-owned Bvlgari

Discover our Bvlgari collection or browse all rings and necklaces. Every piece is checked for authenticity and graded with a clear condition rank.